The unfortunate reality is that some business owners, particularly in Trinidad and Tobago are of the belief that their product or service is too “small” to be sold/exposed on the world wide web. This is a shame. Stop it now! What you are in fact doing is selling yourself and your business short. Remember, with a website your business is accessible to the world 24/7, anytime, any day. And customers are spending more and more of their time online these days. You need to get with the times! Now we know and understand that as a small entity, your budget may not be grand. But don’t let this deter you from having an online presence. A basic website that has relevant information about your business and is done professionally speaks wonders and you will be amazed at the positive reception you get when you are able to tell someone “Visit my website.” It says that you care about your customers and are facilitating their every need. When you compare or look at the bigger picture of what a website can do for your business, you will realize quickly that it is a small price to pay. The rewards and benefits far out-way the sacrifice. Another thing, do not underestimate the power of social media like Facebook and Twitter and pass them off as a ‘young people thing’. You will be foolish. There is where you build a customer base very rapidly and your ‘business’ spreads like wild fire (no pun intended).
Having a website to accompany your real world business is fast becoming the norm. No matter if you are a one man show or have 200 employees behind you, a website is necessary and is of tantamount importance. The sooner you recognize this, the better for you and yours.
Who’s with me?
